You have to start by planting your seeds in strong product or service pages (I call these anchor pages) that have clearly defined focus keywords or phrases. Then you have to nurture those pages with ongoing blog posts that utilize long-tail keyword phrases. You continue with this while also watering your growing plants with social media activity.
Strong SEO takes planning, time, and effort. It takes an organizational effort that isn’t dumped on the marketing department.
Reaching your buyer at the early stages of their selection process, means building your credibility with them when they are beginning to identify pain points that are related to your product or service offering.
You want to get in front of them early on so that they see you as a source of information and they know you will help educate them and provide insight while they continue to identify their needs and articulate their wants.
You want to nurture your prospective customer just as much as you want to nurture your website.